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Chances are when you hear the word "diamond", the first image that comes to mind is a baseball field and not that precious gem that she's been hinting at. Think of buying a diamond as major league gift-giving - all you need to learn are the rules of the game. will be your coach to make sure you've got all the bases covered. Follow our ten basic rules and you'll be a pro at picking out a winning gift every time.

Rule #1: A diamond dazzles like nothing else.

Want that "wow" reaction that takes her breath away? A diamond shows you care, is always in style and goes with everything. Simple or elaborate, a diamond makes every occasion special. Even more impressive, diamonds can imply extravagance, but you'll find a huge assortment of exceptional quality stones at - whatever your budget.

Go to Diamond Search | Gifts

Rule #2: A diamond says she's the one.

Selecting an exquisite engagement ring couldn't be easier. From educating you about diamonds to helping you choose the perfect ring from our impressive selection of diamonds and ring styles, will guide you step-by-step. Buy with confidence from an industry leader who maintains the highest standards of quality and service. We'll take care of all the details including diamond grading reports, appraisals and even laser inscribe a special message-leaving you to concentrate on choosing the right moment and the right words.

Go to Diamond Education | Bridal

Rule #3: Mark the years in stone.

Assuming you remember (if not, see Rule #6), an anniversary ring is the hands-down sentimental favorite. Celebrate with a three-stone ring that sparkles with your past, present and future dreams or a classic eternity ring, an endless circle of diamonds that shimmers forever.

Go to Anniversary Rings | Anniversary Gifts

Rule #4: A diamond is a wish come true.

There is no better way to make someone feel special. Classic stud earrings are the perfect birthday present. For a touch of deco glamour, buy her bezel-set earrings. She'll love a princess - cut solitaire pendant that she can tell everyone you chose just for her. For more ideas, see What's Hot and check out our Top Ten.

Go to Birthday Gifts | Jewelry | What's Hot | Top Ten

Rule #5: Surprise her!

A diamond conveys your feelings without having to say the words. Why wait for a birthday or anniversary? Show her how much she means to you with a ring of pave diamonds, a heart-shaped pendant or a tennis bracelet.

Go to Gifts | Jewelry

Rule #6: A diamond gets you out of the doghouse.

Whatever you did, a diamond will put you back in her good graces. For just such emergency orders, has a selection of rings, earrings and pendants that can be shipped overnight. Can you think of a more brilliant rescue?

Go to Emergency Orders

Rule #7: Size isn't the only thing that matters.

Two rings may each weigh one-carat, but one costs more. Why? Learn the 4C’s—cut, color, clarity and carat-weight. Once you understand how these characteristics affect the price, you'll be able to compare the choices available in your price range.

Go to Diamond Education

Rule #8: Follow her lead.

You really have to pay attention. What kind of jewelry does she like? Contemporary? Classic? Traditional? Does she prefer gold to platinum? Has she gone on and on about her friend's "rock" surrounded by accent baguette diamonds, or has she talked wistfully about another friend's elegant solitaire ring?

Rule #9: Ask for help.

It's not as traumatic as you think. Enlist her friends or family to help you. A friend can ask questions that won't arouse any suspicion. Follow our suggestions for finding out her ring size. And don't worry-rings can be resized. Call Customer Services to speak with our experts who are ready to help you. Read our testimonials from customers who can attest to our high level of service.

Go to Ring Sizing | Customer Service | Testimonials

Rule #10: Get a second opinion.

Still not sure? You can e-mail the image of the diamond to a friend for another opinion. And you can still tell her you picked it out by yourself. What a brilliant choice!
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